We understand that reputation is an important asset and therefore we take a unique approach towards reputation management. Gecko has developed some tools to conduct this process and whenever necessary will create new ones to maximize the results of our work.

Our process consists in evaluating the corporate scenario and designing a tailor made information gathering within the stakeholder to than recommend strategic actions towards corporate reputation.

As a result companies wil:

• Get to know its general reputation grade;
• Get to know its reputation among specific targets;
• Be able to identify positive and negative aspects affecting corporate reputation per stakeholder and/or location;
• Be able plan towards social responsibility and sustainability;
• Have a clear direction for its communication strategy per target group;
• Be able to compare and position itself against competitors;
• Have a final report with detailed recommendations and action plan, adding value not only to corporate image and reputation but to business sustainability.

Sustainability and Social Resposibility

Projects and Consulting

The future belongs to organizations and companies who are profitable and act ina a socially and environmentally responsible manner. Consumers are making sure this happens as they become increasingly aware of the wide range of issues over which they have an influence. There has been a trend driven by both the boycotting of unethical products and organizations and positive discrimination in favour of ethical principles, that shows us how people are becoming responsible consumers.

At the same time, the community via its individuals is taking an important role by creating inititatives trat can leverage the sustainable process. Unfortunately, in most cases, this not for profit sector of society  also needs some administrative, commercial, marketing or even conceptual support to implement or maintain their projects.

Gecko hopes to fulfill these necessities by using its knowledge, expertise, network and will to make a better place for all. We endeavor to transform real positive intentions in real positive actions and not just a cosmetic solution, by offering the following products and services:

• Responsible marketing strategies;
• Development of an awareness processes;
• Educational conferences, seminars and workshops;
• Strategic Alliances pro Sustainability;
• Team Training and development;
• Opinion makers mobilization;
• Media training and media relations;
• Development of collateral material and merchandising;
• Development of Corporate Annual Sustainability Report;
• Technical and conceptual counseling for using and implementing internationally recognized instruments/ programs such as GRI, SA8000 and Social Report .